Posts Tagged “Isak Andic”

Last Thursday, 12 February, on the occasion of our collaboration with the Contemporary Art Fair (ARCO), we held a party at Matadero Madrid. During the event, we presented our new collaboration project with the Articulo 1./ Foundation, whose principal aim is to spread the message of the articles contained in the Universal Declaration of Human Rights through art. As official sponsors of ARCOmadrid 09, we also presented this new project at the venue which is staging the International Contemporary Art Fair, being held in the capital from 11 to 16 February.

Isak Andic, the company Chairman, attended the event to welcome the MANGO faithful, who included Mónica Cruz, Ariadne Artiles, Teresa Baca, Eloy Azorín, Alejandra de Rojas, Boris Izaguirre, Roberto Hoyas, Almudena Cid and Nadia de Santiago, who came along to enjoy a party featuring performances by several international artists. They were also able to enjoy the performances offered by three artists from India, the country invited by ARCO. Lourdes Fernández, the Director of ARCO, was one of the other stars of the evening.

Mónica Cruz

Ariadne Artiles

Alejandra de Rojas

Boris Izaguirre

In this solidarity project, celebrated artists such as Toni Segarra, Borja Martínez, Jordi Flo, Félix F. De Castro, Verónica Vilaseca, Cuca Canals and Sergio Piera have donated designs inspired by Article 1 of the Universal Declaration of Human Rights, in order to create seven men’s and women’s t-shirts, which will be sold in our stores and the profits from which will go to said Foundation. By supporting this initiative, we are once again banking on art and expressing our commitment to social actions, in addition to values such as creativity, the avant-garde, quality and internationalisation, values which characterise our positioning as a brand.

T-shirts inspired by Article 1 of the Universal Declaration of Human Rights

T-shirts inspired by Article 1 of the Universal Declaration of Human Rights

During the Fair, MANGO had a space dedicated to live art: MANGO Performing Arco, which offered a series of live performances by international artists, as well as the performances of the three Indian artists. These artistic representations help broaden the view of contemporary art and show the public the main trends in international performing art today. The MANGO Performing Arco space was located in an oval structure of pavilion 6 of the Feria de Madrid trade exhibition centre.

As part of the International Contemporary Art Fair, ARCOmadrid, MANGO and PERFORMING ARCO have dedicated a venue to live creations

MANGO, the official sponsor of ARCOmadrid, is once again supporting live art. For the second consecutive year, the performance genre will have a top venue at the International Contemporary Art Fair, which will take place in Madrid from 11 to 16 February 2009.

MANGO Performing Arco

The MANGO Performing Arco venue will offer a series of live performances by international artists, as well as the performances of three Indian creators. These artistic performances will help broaden the perception of contemporary art and transmit to the public the main trends in performance art in today’s international panorama. The MANGO Performing Arco venue will be located in an oval structure in pavilion 6 of the Madrid Trade Fair.

By supporting this initiative, we are demonstrating our commitment towards creativity, avant-garde, quality and internationalisation, aspects which characterise our positioning as a brand. In fact, throughout its history, MANGO has collaborated with various artists, such as Jaume Plensa, Riera i Aragó, Jorge R. Pombo, José Guerrero and Anke Blaue, among others, given that our Chairman, Isak Andic, is a huge fan of art, in particular contemporary art.

On 28 September we unveiled the new design of our 81st store in France, located at 54 Boulevard Haussmann in Paris. Famous for being the prime location for Parisian fashion, this avenue crosses the 8th and 9th districts and is 2.5 km long. With this new flagship store, Paris will have one of our largest boutiques, alongside the flagship stores of London and New York. The premises will have a selling space of 1,335 m² distributed over a 630 m² ground floor and a 705 m² first floor.

Alongside Valentino, Chairman of the Jury of the 1st edition of the MANGO Fashion Awards, Isak Andic, the Chairman of MANGO, Mónica Cruz, Inés Sastre and Sandrina Fasoli, winner of the 1st edition of the MANGO Fashion Awards and who has now designed a collection for us, numerous celebrities visited our new flagship store. The music for the evening was provided by the DJs Dumb & Dumber: Yan CEH and Frédéric Beigbeder.

The celebrities attending the event included Goya Toledo, Nati Abascal, Luis Medina, Julie Depardieu, the singer Rose, the comedians Franck Dubosc, Stéphane Rousseau and Max Boublil, Elisa Tovati, the actors Aurélien Wiik, Stéphane Freiss, Clément Sibony and Stanislas Merhar, Linda Hardy, Cathy Guetta, the DJ duo Cédric Couvez and Clémence, the journalists Agathe Godard, Frigide Barjot and Basile de Koch, Stéphane Bern, the model Astrid Muñoz, Mélissa Mars and the New York DJ Leigh Leizark.

At 20.30, the guests visited the Opéra Garnier to attend a sumptuous dinner created especially for the occasion by Jean-Pierre Vigato, (Apicius) with a performance by the harp soloist of the Opéra Garnier, Emmanuel Ceysson.

While they enjoyed, among other dishes, a varied assortment of wild mushrooms, asparagus and carrots, the guests were able to admire the reflection of the ceiling of the Grand Foyer over a mirror-table scattered with electric blue Mango roses.

Before the arrival of the grand caramel dessert created by Apicius, Benjamin Siksou, guitar in hand, offered 20 minutes of the jazz-styled versions he is famed for.

This glamorous dinner at the Opéra Garnier set the tone for Fashion Week and officially opened the event.

Flagship store

Flagship store

Flagship store

Flagship store

Mónica Cruz & Goya Toledo

Elisa Tovati

Inés Sastre, Mónica Cruz & Goya Toledo

Inés Sastre

Julie Depardieu

Linda Hardy

Max Boubil

Melissa Mars

Mónica Cruz

Valentino Garavani

Rose

Opera Garnier

Opera Garnier

Opera Garnier

Press Conference MANGO Fashion Awards

Jordi Hereu and Isak Andic sign a collaboration agreement to promote the Barcelona brand

The Mayor of Barcelona, Jordi Hereu, and the Chairman of MANGO, Isak Andic, today signed an agreement between the City Council and the Catalan multinational from the fashion sector.

Through this agreement, MANGO will include the Barcelona brand in its graphic image and on some of its products, in order to associate the image of the multinational with the image of the city, in the same way that other fashion brands have associated themselves with the city of Barcelona and other fashion capitals.

This initiative is part of a management and promotional programme which Barcelona City Council has implemented to consolidate and position the Catalan capital as a reference within the circuit of international capitals.

For Jordi Hereu, the city’s Mayor, the signing of this agreement is another step towards linking the Barcelona brand with international references of renowned prestige and innovation. For Barcelona, fashion is an important aspect of its economy and culture, since our city is a reference in training and development for fashion. Through this initiative, the city is delighted to institutionalise the link between the Barcelona name and a Catalan company like MANGO, which is internationally renowned for its innovative character. It is further proof of the projection and guarantees offered by the city of Barcelona, undoubtedly a valued asset.

For his part, Isak Andic, the Chairman of MANGO, declared: For us, as a company founded in this city that we love so much, it is a privilege to display the Barcelona name around the world. Although MANGO is present in over 90 countries, associating our brand with the Barcelona name is way of not forgetting where we started out and of projecting the city’s potential across all five continents.

One of the areas of action of the City Council’s economic policy, and a fundamental tool for the city’s development, is to promote the city as a fashion brand through Catalan firms within the sector. Without doubt, Catalonia and Barcelona have become economic driving forces and references of development thanks to the industry of the fashion and design sector.

Consequently, the City Council sees MANGO as a pioneer within the city’s fashion sector, something closely linked to prestige and quality of Barcelona.

MANGO is an internationally famous multinational which designs, manufactures and markets women’s and men’s clothing and accessories. One of the keys to its success is its capacity to innovate in its designs.