Posts Tagged “Alice Dellal”

Following the success of previous editions, we are launching the fourth season of the whatshouldiwearbymango.com online campaign. In Spain and Poland, the launch of the microsite will be accompanied by a television commercial. From today, 24 March, and until 20 April, the Spanish TV channels Cuatro, Telecinco, Antena 3 and La 2 will broadcast a commercial during the screening of the programmes House, Cuestión de Sexo, Los hombres de Paco, CSI and Mujeres desesperadas.

On this occasion, the ones chosen to present and offer advice to websurfers and viewers on how to combine our trends in the latest style are Dakota Johnson, the actress Goya Toledo and the model Hugo Sauzay. Previous editions counted on the collaboration of famous models and celebrities such as Alexandra Richards, Eugenia Silva, Ariadna Artiles, Alice Dellal, Sheila Márquez and Nuno Lopes.

Dakota Johnson

For this new edition, we have updated the microsite and added new sections. This time, we are going for a highly interactive format, in the style of version 2.0. A new feature for this season is the personal shopper blog, which every week will publish a series of questions asked by users, and which the personal shopper will answer in the same blog. Each week new videos and new styling tips will be featured in Trends and Mix and match, where advice will be given for successfully mixing different styles for every occasion.

Goya Toledo

The advertising campaign of whatshouldiwearbymango.com will be launched in Austria, Bahrain, China, Denmark, Dominican Republic, Estonia, France, Holland, Hong Kong, Hungary, Latvia, Lebanon, Lithuania, Malta, Poland, Portugal, Qatar, Singapore, Spain, Sweden, Thailand, Turkey and the United Kingdom. As on previous occasions, the website will be available in Spanish, French, German, English, Polish and Turkish, to which Chinese will be added this year.

On 25 September, we launched the third online campaign of whatshouldiwearbymango.com. The microsite will be available in various countries, such as Spain, Austria, Bahrain, Belgium, Estonia, France, Germany, Hong Kong, Latvia, Lithuania, Malta, Netherlands, Poland, Portugal, Singapore, Thailand, Turkey and the United Kingdom.

As on previous occasions, whatshouldiwearbymango.com will be available in Spanish, French, German, English, Polish and Turkish. This season, we have updated the microsite and added new sections. Each week new videos and new styling advice will be featured in Styling tips and Mix and Match, where advice will be given for successfully mixing different styles for every occasion. In the Be a model section, customers can upload their photos and win a photo session with a professional photographer in Barcelona. Meet the models contains brief interviews with the faces of the campaign, so that customers can discover their personality, their preferences and their professional career. A new feature is the Chic city guide section which, in collaboration with Time Out magazine, offers advice and addresses on tourist attractions and the best hotels, restaurants and shopping areas in eight world cities.

Whatshouldiwearbymango.com was a major success in its first two editions, with 465,000 visits last season. Since 1995, the year we launched our company website mango.com and our online store mangoshop.com, our brand has made a strong commitment to development and innovation via the internet.

Videos

Styling Lips

Mix & Match

Be a model

Meet the models

Chic City Guide

The London model is the image for the Autumn-Winter 08/09 jeans collection

This season, Alice Dellal will lend her image to the Autumn/Winter 08-09 MNG Jeans collection. The young model shows her more sensual and rock chick style in the photos taken by the acclaimed photographic duo formed by Bela Adler and Salvador Fresneda.

Her personality and original dress sense has made Alice one of the most imitated it girls of the moment in London. Despite being only five feet five inches tall, and just 20, she has already been on the front cover of major fashion and trends magazines like Dazed and Confused and has appeared on the catwalk at the São Paulo Fashion Week.

As well as being a model, Alice is also famous for her social life. Her godfathers are Mick Jagger and the acclaimed photographer Mario Testino, and she is a close friend of the Casiraghi family. The daughter of the famous Brazilian model, Rio, Alice studied photography in London and now works full-time in fashion, which she considers herself a great fan of.

Alice says that she is very proud and excited to be collaborating with MANGO, a firm she declares she has been a loyal follower of for many years. Her first contact with MANGO took place last February when she launched the Limited Edition by Osman Yousefzada at Selfridges in London. Later, in April, she participated in the MANGO Autumn/Winter 2008/2009 catwalk at the Circo Raluy in Barcelona.