We present six women’s T-shirts illustrated with different phrases provided by the renowned Brazilian writer Paulo Coelho. The MANGO & Paulo Coelho mini collection will be available in many MANGO stores around the world.

The T-shirts will cost €15 and part of the money raised from their sale will go to the charity organisation that bears the author’s name: the Paulo Coelho Institute. Each of the T-shirts displays an inspirational message based on human values and is presented in exclusive packaging that imitates the spine of a book. The launch will be accompanied by a special window display in the firm’s most important stores.

The Paulo Coelho Institute is a non-profit institution exclusively financed by the author’s royalties. Its aim is to help the most disadvantaged members of Brazilian society: children and the elderly.

Paulo Coelho is currently considered one of the most influential contemporary authors in the world. With over 100 million books sold in 160 countries, he is the most-translated living writer of our time.

The project MANGO & Paulo Coelho is an important and significant initiative for MANGO. Since it was founded, we have invested a large proportion of its efforts in solidarity projects focusing on a variety of causes. On this occasion, we are providing support to the oldest and the youngest members of society, but other projects we have been involved in benefited cancer victims, the mentally disabled, victims of natural disasters, etc.

This entry was posted on Friday, April 24th, 2009 at %I:%M %p and is filed under Charitable actions, Partnerships, MANGO News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.